Finding Foxtale

Finding Foxtale is dedicated to crafting exquisite clothing for little girls, and the mission goes beyond mere fashion – the brand aims to foster a genuine connection with consumers and build a community that extends far beyond the realm of clothes.

To achieve this, we introduced custom characters and created an original series of chapter books tailored for girls in their specific age demographic. These unique elements serve as a delightful bridge, connecting not just to the clothing but also to the enchanting world that inspires it. This holistic approach encompasses the development of a distinctive visual identity, brand-level messaging, and captivating photo and video content, strategically shared across web, social media, and digital platforms.

Beyond the virtual space, the brand actively engages with their audience through event-based marketing, ensuring that every interaction reflects the magic and wonder of Finding Foxtale.

Photographer: Robyn Breen Shinn