Purdue Global

Purdue Global, the online division of Purdue University, discovered that a significant number of their students brought diverse life experiences that influenced their decision to enroll, extending beyond the typical high school graduate.

To spotlight these unique stories, we launched a campaign to directly hear from students about their 'Why' in choosing Purdue Global at this stage of their lives and how the university facilitated their journey. Utilizing video interviews and documentary-style b-roll, we crafted a compelling digital campaign aimed at driving enrollment. At Purdue Global, we celebrate the varied paths that lead individuals to higher education, creating a dynamic and inclusive learning community. Join us on a journey where every story matters.

Videographers: Red Tide Productions and Bores Films