Vera Bradley + Vera Bradley Foundation

Vera Bradley has not only upheld its steadfast commitment to supporting breast cancer research but has also established a foundation dedicated to delivering tangible, life-saving results. In observance of Breast Cancer Awareness Month, the brand sought to distinguish itself from the multitude of companies offering pink products and convey the genuine passion driving their mission.

In this impactful campaign, genuine stories from real women, all of whom are breast cancer survivors, took center stage. Through a combination of video interviews, a professional photoshoot, and behind-the-scenes content, a compelling narrative was crafted to enlighten Vera Bradley customers. This content was strategically disseminated across web, social, and digital platforms, utilizing both the brand and foundation channels to effectively reach and engage our audience.

Director of Video: John Burkett

Photographer: Daymion Mardel